October 3, 2023


Great Health is a Choice

I found 9 skincare dupes at Walmart – it’s all from the same brand starting at just $4

WALMART has an entire collection of affordable skincare dupes that start at just $4.

Walmart is full of affordable dupes for popular skincare and beauty items.


A TikToker found several dupes from the Equate brandCredit: TikTok/ joselle_b26
This Equate face wash is only $5.42, but the CeraVe version is $12.37


This Equate face wash is only $5.42, but the CeraVe version is $12.37Credit: TikTok/ joselle_b26

Shoppers already rely on the store for other low-priced products and trust its inventory.

On TikTok, Joselle (@joselle_b26) took her followers to Walmart to share nine dupes she swears by.

In the video, she says she’s tired of seeing people spend more money than they have to.

“If I’m ever looking for like a skincare product or something, and it’s expensive, just get the Equate version,” she says, scanning over items in the skincare aisle.

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“Equate beauty is so much cheaper for everything.”

Equate is one of Walmart’s brands that makes an array of health and beauty products.

The first product Joselle showed was a Vaseline lotion that retails for $6.98.

The Equate version — which was even in similar packaging — was only $3.67.

Next, she compared a Vaseline body oil that was $13.51 to the $3.57 Equate option.

Equate even had a $3.67 option for the $8.98 Vaseline Intensive Care Advanced Repair lotion.

Joselle also showed the classic $4.94 Vaseline petroleum jelly versus the $3.97 Equate version.

She moved on to the CeraVe daily moisturizing lotion, which is $13.52.

Equate has a similar lotion that also has hyaluronic acid and is twice as big for just $9.98.

Then she found another dupe for the CeraVe foaming facial cleanser.

On Walmart’s website, an 8-ounce bottle of the face wash is $18.99 but is on sale for $12.37 right now.

She found a similar 12-ounce bottle from Equate that was priced at just $5.42.

Joselle was able to find dupes for pricey products meant specifically for those with sensitive skin.

The $10.67 Aveeno daily moisturizing lotion is dermatologist recommended, making it a popular choice for many.

The Equate option comes in a bigger size and is $7.48.

Another popular moisturizer is the Eucerin intensive repair lotion, which retails for $12.97.

Joselle suggested getting the Equate intense therapy lotion which is only $6.42.

Tree Hut is another popular beauty brand that makes shea sugar body scrubs.

A jar of the scrub costs $7.94, meanwhile, there is an Equate sugar scrub that is also vanilla-scented and retails for $5.98.

At the end of the video, she says: “I know it’s just a couple of cents different, a couple of dollars different, but us girlies gotta save money where we can!”


As part of Walmart’s expansion of its in-store advertising, it will start offering free samples from demo stations.

Along with the samples, there will be a QR code that shoppers can scan for more information about the product.

Walmart launched the program at stores in Dallas-Fort Worth, Texas.

It hopes to expand the samples to more than 1,000 stores by the end of January 2024.

The samples will be available on weekends at participating stores.

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